Jan

26

2012

SEO and Social Media game plan for 2012

Posted by cyberdesignz | Comments (0)

Category : Internet Marketing

Tags: , ,

If you heard the last year Google Panda, updates then you came to know that Google started to give lot of importance to social media sites. Websites or Blogs, which combined the core SEO principles with social media ranked well in last year. Now, to get the best results on search engines you have to incorporate your SEO strategies with social media. Currently, you won’t be able to expect rank well on search engine by just picking keywords, optimizing your site and building links for your site.  Now, to get the best results on search engines social media Optimization Company and SEO Services Company needed to incorporate their core strategies all together.

Here are the guidelines, how you need to do it.

  • It is very important to select the keywords, which are good for commercial intent and contain huge search volume, and builds your home and sub pages with these keywords.
  • Make sure that content of your website fulfilling all the quality parameter required by search engines especially Google
  • Create strong internal linking by interlinking the subpages.
  • Create Google + page and make sure to link this page with your main site.
  • It is also important to create the Facebook and Twitter page and give the users something free to become fan of your page. Don’t forget to link these pages to your main site.
  • You also need to create YouTube channel and link it to your main site.
  • Choose the high PR and authority blogs, submit good quality article and guest post to them, which links to your main site, and sub pages.
  • It s preferable to get links from high PR like and .edu and .gov sites
  • Prepare videos, which demonstrate your offering and post them on YouTube.

These steps are very important to rank well on search engines and attract the targeted traffic form social media sites.

Dec

28

2011

Mistakes That Cause the Failure of a PPC Campaign

Posted by cyberdesignz | Comments (0)

Category : Internet Marketing

Tags: ,

The importance and the fruits of PPC practices to a marketing campaign can never be ignored. In fact, most of the businesses, which step into online marketing, allocate a special part of their budget to PPC advertising and marketing.

Regardless of the various fruits, which PPC offers, there are campaigns that simply fail and yield no profit. This happens mainly due to ignorance of the best practices. A good PPC management services provider will instantly point out the following mistakes in a failing PPC campaign:

Not Tracking Conversions:

This is the biggest mistake a business can make in PPC marketing. If a business does not track the conversions then the campaign is deemed to fail.

Not Doing A/B Testing:

The thing that makes PPC so effective is the A/B testing, where you can easily identify the successful ad. Not performing A/B testing is another reason for the failure of a PPC campaign. Going with the wrong ad, a business can miss potential increase in conversions, low CPC, and increased CTR.

Directing All Ads to the Home Page:

Another mistake businesses make is by sending all their ads to their home page, which in some cases is good, but in most of the cases is not advised. Rather, all the ads should direct to different pages with the related keyword.

Single Ad Group for All Keywords:

Another mistake a company can make is to include all the keywords in a single Ad Group, which will directly affect the quality score of the campaign. The overcrowding of all keywords in a single group would make the keywords ambiguous and lose their quality score.

Besides the mistakes mentioned above, other things such as not day parting, ill use of ads extension, and not targeting devices are a few of the other mistakes that can cause the failure of a PPC campaign.

Nov

14

2011

Tips on Optimization of Videos on YouTube

Posted by cyberdesignz | Comments (0)

Category : Internet Marketing

Tags: , , ,

Every internet user is familiar with the name of YouTube. It is a great platform to promote the videos of your product and service, and to attract potential customers. The key factor, as it is in search engine results, is how to boost up the ranking of a video on YouTube.

Optimization of videos in YouTube is same as any other type of social media optimization. You need to know the criteria and prerequisites of the host website on which you place videos. Some of the ways in which a video can be optimized on YouTube are discussed below:

Video:

The video uploaded on YouTube must be of more than one minute duration, but less than eight minutes. The audio should be hearable, and if you are using any specific keywords, then they should be used in first and last ten seconds of the video.

Title:

The ranking of a YouTube video goes up in the same manner, as does the rate of pay-per-click. The more clicks, the more the ranking goes up.

To receive more clicks, you must make the title of your video very short and to the point, with inclusion of your keywords at the start of the title, and your brand name at the end. This way, you will receive more clicks.

Description:

The description should also be written on the same parameters, as is the title. It must contain the keywords in the beginning of the content, and if you are promoting some third party website, then you can give the URL at the start of description. This will pass a significant amount of link authority, and juice to the website.

Tags:

For tags, you can primarily use your keywords; in addition to that, you can use the tags of other same kind of popular videos in the category you are posting. This ensures that, you are using your keywords, and at the same time, adopting the tags of popular videos, which will make your video popular.

Conclusion:

In a nutshell, YouTube is a great mean to pass link authority and juice to your website. You just need to make sure that you follow the above given directions, in order to get your videos optimized in YouTube.

Nov

10

2011

How Should You Go For Link Building Of Your Website?

Posted by cyberdesignz | Comments (0)

Category : Internet Marketing

Tags: , , ,

For those of you, who have been in the world of blogging for a little while now, getting mails from other bloggers and websites, with the offer of exchanging links might have become a matter of (almost) daily routine. However, new bloggers find themselves thinking hard what makes their site or blog so attractive that they find unknown people inviting them.

Well, such people are not really looking for what you have got on your site; all they need you for is increasing the number of links associated with their website. Why this is necessary? Well, because Google takes link network of a site to be a factor responsible in its ranking.

The Reality Of Link Exchange

Link exchange serves as a short cut to link building needed by a website in order to gain popularity and traffic. One thing that you should observe is that such offers focus on “link exchange” for link building. This process involves mutual exchange of links, i.e. reciprocal link in exchange of a link. However, this definitely serves to increase the number of links for your website, but it is a practice greatly discouraged by web marketing enthusiasts as well as Google itself.

What Should You Do?

There is no doubt about the positive impacts of densely populated link network, but you should focus on furnishing high quality content on your website, so that other blogs and websites feel inclined towards linking to your website because of its content rather than the offer of link exchange.

Such practice can temporarily benefit you, but in the longer run, it serves more bad than good. Genuine visitors, who visit your site for its great content, when led to a site with low quality content through a low quality link on your site, feel betrayed and avoid visiting your site again.

Jul

21

2011

Google+ – New Social Media Site To Compete With Facebook

Posted by admin | Comments (0)

Category : social media marketing

Tags:

Google has entered the life of anyone who is on World Wide Web. It has made the lifer easier as bulks of information regarding any topic is available over this search engine and can be availed in just few clicks. Google has not proven it self in the area of search engine, but its other services like Gmail, YouTube, GTalk, and Picasa are all amazing in facilitating net users.

Google is taking one giant leap by entering the world of social media. You might know Facebook as the only amazing social networking platform. Google is going to take its share of social networking fans with its latest launch of Google+.

Facebook come later and there were many other sites that are serving the purpose of social networking like Friendster, Orkut, and HI5. Facebook is enjoying more popularity as compared to these social sites. Google wave and Google Buzz are two major sites launched by Google as community sites, but these didn’t get that much acceptance and popularity among targeted audiences as Facebook does.

Google+ offers interesting applications like sharing with others either photo or text, or commenting on the profile of someone else. Location can also be traced with the help of Google map. This entire means, Google+ is going to defeat Facebook and many other social networking platforms.

Who knows it would be a great push for Facebook or Google will see another defeat like Google wave and Google Buzz.